ANIMATED LOGO
An animated logo is a modern and dynamic way to represent a brand. It can show the character of the company and convey a specific message by attracting customers. Moreover, it is a good way to stand out from the competition, as the animated logo guarantees originality. This is another great form of engaging users. Animated logos are able to grab the attention of users and also spread on familiar branded devices. For example. Set of animated Google logos:
Why?
It seems to me that this direction in design has a lot of branches that can be interesting and useful for society. In addition, it is especially important to show the individuality of the design every time you create a new project.
I hadn't thought about it before, but when I first created an animation project "Musician's Life", it seemed to me that this is the best approach to the project that I have ever taken. After all, despite the fact that design is essentially a picture that carries meaning, in this case I tried to revive non-existent characters. And if you try to look at it from the point of view of design, not animation? It would be interesting for me to try to animate and give a meaning to inanimate pictures.
LOGO
A logo is a trademark that people associate with a particular brand. A logo is not an abstract set of symbols or just a pretty image. The logo does not have to be complicated, it doesn’t have to be about the industry, and your mom likes it. The meaning of the logo is to make a potential client look at the logo and understand what kind of company it is and what its identity is.
Recently I started to get interested in animated logos, and I think this is exactly the area that was interesting for me for research and practice. Learn to grasp the subtle meaning of company logos and expand the meaning so that sense and simplicity are combined in a 3-second video. To invent my Independent project, I thought of several well-known companies that I could take as examples and create animated logos that would also be based on the meaning and approach of the company.
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