MERCEDES
In 1880, industrialist Gottlieb Daimler used a three-pointed star as a symbol on the wall of his own home. In 1909, the star became the Daimler Motoren Gessellschaft emblem. It was a symbol of Daimler engines' usage in the air, on land, and in the water, as the firm also manufactured aviation and marine engines. The initial Mercedes logo was designed to look like a modified steering wheel. This theory, however, was pulled by the head and ears, especially since Daimler's biographers clearly say that Gottlieb Daimler employed the symbol, which was subsequently copyrighted as the Mercedes emblem, long before the business began manufacturing automobiles.
Mercedes represents greatness and domination in three elements: on the water, on the ground and in the air. It is very important to show how exactly what is meant by a star with three ends.
HYUNDAI
It is South Korea's largest automobile manufacturer and ranks fourth in the world in terms of total vehicle sales. According to the logo's designers, the concealed meaning emphasises the company's collaboration with all types of consumers. The logo depicts a brand representative shaking hands with a potential buyer in the official form.Hyundai has unveiled a new logo design as part of a new-look identity kit. The redesigned "H" signet, designed by Creative Works, the company's in-house branding firm, ditches the former logo's 3D metallic appearance in favour of a 'flat' aesthetic.
Hyundai is of course a connection and very close one between the client and the company. Hyundai knows and understands what their customers need: comfort, coziness, but also an affordable price.
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