NIKE
The Nike swoosh is inspired by the wing of the renowned statue of the Greek goddess of triumph, Nike, who has inspired many great and courageous warriors throughout history. Nick Knight envisioned a Nike logo that was simple, lively, and adaptable all at the same time. These are the terms that describe the Nike logo, which has become one of the most influential and recognisable trademarks in the world. In 1971, a college student called Carolyn Davidson created the Swoosh for $35. Not only did Davidson create the Swoosh, but he also proposed the name Nike as an alternative to founder Phil Knight's second brand name suggestion: 'Dimension 6.' She went on to work at Nike and was eventually rewarded with a gold Swoosh ring and Nike stock.
The main goal of this video was to show exactly the "spark" that the Nike logo represents. Also, it is important to show what exactly the logo is associated with and what the story is. In this case, the meaning lies in the wing of the Greek goddess of victory Nikki.
ADIDAS
The new logo has the trademarked three stripes transformed into a "mountain" - a metaphor of sportsmen conquering hardships and challenges.
The symbol is designed for professional athletes' clothes and equipment (Performance line). The brand now has four primary logos for its many divisions. It's a branding system that's practical, adaptable, and versatile. The brand is readily recognisable if you see sportswear, shoes, or 3-Stripe clothing. All Adidas logos are simple and straightforward. The text and graphics are both simple to read. Although black is Adidas' principal corporate colour, the business uses a variety of colours in its many product lines. The famous symbol has changed colour over time, becoming white, red, and even brilliant green.
The Adidas logo represents a mountain that everyone must climb. It is a kind of life trials, challenges and difficulties through which a person must go on his way. Thus, we see the main principles of the company "Overcoming difficulties and climbing to the highest point of the goal".
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