Motion Design is a relatively new direction. There are not so many specialists now, and the profession is in demand: any TV channel, film studio or video production cannot create something without motion designer. A motion designer combines a vast array of skills, from graphic design and animation to the basics of drama, directing and storytelling. And, of course, he uses modern graphic, 3D and video editors.
Three main benefits of motion graphics:
1. Delivers the message quickly. In advertising and infographics, brevity and clarity are key parameters due to time constraints.
2. Reveals complex ideas, concepts, organises data in a simple and understandable form. This is where a picture is worth a thousand words. A huge amount of information is placed in a short video, and at the same time it is easily assimilated by the viewer.
3. Easily grabs and retains attention. Most users choose video over reading. Animated graphics are attractive to the viewer, and therefore so popular.
Previously, creating animated graphics was difficult, time consuming, and expensive. However, the faster computer technology developed, the faster the development of motion design went. Since the 2000s, it has already firmly entered the video industry, and since the 2010s, it has settled in media and marketing. Motion design is a great opportunity for brands to represent their core ideas and values. Advertising uses motion graphics to stand out from the crowd and get the message across to the audience in seconds.
The main areas of application of motion design:
1. Television. Screensavers, titles, subtitles, program design.
2. Film industry. Openings, titles, screensavers, production of trailers and teasers.
3. Marketing. Advertising on television and on the Internet, promotional materials, native advertising in the form of animated infographics.
4. Media. News, entertainment, educational portals often use motion design to create short and engaging videos.
5. Business. Presentation videos and infographics for websites, conferences, product presentations, presentations to business partners.
6. Education. With the help of motion graphics, you can easily explain complex ideas and present information.
7. Entertainment industry. Games, entertainment video projects, streaming services.
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