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Grad. Project, Part 1: Week 7. Projects Briefs

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Rebranding of one of the biggest companies in the world.

BMO is a leading bank driven by a single purpose: to Boldly Grow the Good in business and life. Everywhere we do business, we're focused on building, investing and transforming how we work to drive performance and continue growing the good.


Rebrand one of the best Investment advisor in the company. Rebranding includes website design and creation of a new personal logo.


The client is interested in creating his own personal branding that will convey his best qualities as a specialist. His main goal has always been and remains, taking care of his clients. The main difference between him and other specialists is precisely his concern for the welfare of clients, a focus on clients and business, a personal approach, professionalism and 20 years of work experience. The way he works is very unique. As people said about him: "You are like a chameleon. You can easily interact with different individuals, adapt to life, attract to people".


How often have you come across short animations that made you creepy, make you cry? More often than not, this is the format that makes people think about a lot. It is much easier for people to watch a short film, animation, GIF's or flip through a comic than to read scientific articles about any incidents.


In my case, this is an individual project that I want to show in the Motion Graphic format. Of course, this will depend on my abilities, which I am currently developing in animation courses. But the main point is to create a series of animated short films that will carry deep meaning inside. As I mentioned in my statement of intent I want to show people truth, maybe provocative topics that help people understand each other, their attitude better.


Save Ralph is about testing cosmetics on animals. This was the worst animations I have ever seen, because this is so sad how people can do that. It shows that people are worser than animals. That made me think more about animals and cosmetics I used to buy.


My topic for Independent project is about musicians and truth the other people (not musicians) are not able to see. It's like EXPECTATIONS VS REALITY

How people think musicians live and how they really live.


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