Graphic design is one of the largest professional fields of activity. We, as graphic designers, have a power to provoke, soothe, manipulate people through the designs. This area is very important for maintaining peace in a social society. However, it is not uncommon for society to be tricked by global companies that claim through design that they are delivering an exceptionally pure and natural product (for example). The kind of design that opens the eyes of society. I always take inspiration from people and life circumstances. Listening to people and learning their stories.
Each person has their own opinion, own story and this is very unique. A case in point: a war has begun around the world to save rabbits on which cosmetic products are being tested. For a long time, no one even knew that some products are tested on animals. After an animated video about "Ralph the rabbit" and its purpose, the world flared up and it led
to massive rallies for the rescue of animals.
Motion graphic is exactly the direction through which I would like to express my design.
Regardless, branding is a good direction too, through which you are able to reveal the
uniqueness of the company, get to the bottom of the truth.
My approach to design starts insignificant things. After contemplation of material and
conversations with people, the process can move forward. Until you understand that you are on the way to solve the problem. Graphic design is an absolute action that leads to a global understanding of humanity for something more.
When I started working on the flag, the first idea was to capture something that would reveal the hidden truth. It is also the volume button that shows the minimum and maximum (this is what global companies are trying to hide from us, and what is on the other side is true).
Torn paper that opens the way for us to the truth and allows us to look deeper. But initially I thought about yellow - the color of joy that companies present to us(not literally yellow). So that we believe them without a doubt. Yellow represents happiness and joy, because companies want us to feel comfortable under their control.
Comments