Nelson Tse
Driven by his passion for creativity, Nelson Tse loves expressing himself through illustrations and design. With the experience of more than 5 years as a designer in the advertising game, he is now an Art Director in a well-established advertising agency. He has been acknowledged with various awards like Kancil Awards & World Calendar Awards to name a few.
I really liked his attitude to design, to his profession. After all, he told the truth, "If you do not love what you do, you will never be happy."
Importance values of human and its relation to design
All the design we create is all for people and their emotions. This is about how human perceive, memorize, sense, process, learn.
Human's emotions is a main reason we create design.
One of the important skills that should be learned is to read a person's emotions by their eyes, by their behavior, to understand what they like and what they don't. Very often, clients do not know what they want and cannot really explain their intentions to the designer. Then, at such moments, it is important to be able to understand the person by his gestures and looks.
"Hearing a person's voice, tone, gesture and their facial expression is the best method to sense what they actually feel about your product".
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