1. ZEMFIRA - AUSTIN, video clip animation with meaning
A provocative music clip by russian soviet singer Zemfira that shows us the full depth and meaning of the animated mobile game Homescapes. A company Playrix (the Russian game makers) released the game in 2017, have taken over the world with several bestsellers as
Homescapes, In the name of the King, Township, Fishdom, Gardenscapes, Wildscapes, Manor Matters and Puzzle Breakers.
Zemfira herself was very interested in the game and went through all 6000 levels. Then she got the idea to record a song and visualize it with animation. The clip describes the worst nightmare of the protagonist Austin - the butler of a huge mansion, who during the game tries to restore the mansion. His main fear is the sale - auction of the house, which he tries to avoid. The animation is done in a very realistic way to show the full depth of the plot. Also one of the main ideas was to bring the fictional character to life.
On the one hand, the message is to reveal the ideological image of the protagonist and the plot itself.
On the other hand, Zemfira sings that she hates Austin. And this is true, because almost the whole world knows about this game. Everyone who plays this game spends a lot of time playing this game every day, respectively, it causes addiction and other "diseases".
2. Carton by Disney and Pixar "SOUL"
This cartoon is just a legend! I like the style and performance of the animation that Pixar and Disney have created. The meaning of the cartoon is exactly the topic that I would like to show in the future individual project.
The cartoon introduces us to Joe Gardner, a music teacher who has dreamed of performing on stage for years. For a long time, Joe could not achieve his goal in any way, but thanks to a former student, he was invited to play in a jazz club, making a company of professional performers. Joe can only wait until evening, put on his best suit and sit at the piano. Dreaming about the future, the hero stumbles and falls straight into the pipeline. After the accident, Gardner realizes that his soul has separated from his body and entered another dimension. This does not suit the musician at all, who never made his dream come true, so Joe intends to outsmart the local rules and return to life. For this, the musician must become a mentor for another obstinate soul, which under no circumstances wants to go to Earth.
There is too much meaning, good thoughts and instructive stories in this cartoon, not only for children, but also for adults.
The first thing that comes to mind is such a ridiculous death. But then Joe has other thoughts - how did he live? At the end of the cartoon, we understand that the meaning of life is in life itself. And this is not an unimportant issue for all mankind.
The next thing I thought about was how they showed the life of ordinary musicians. It would seem that everyone considers musicians to be trash from society, but how subtly and accurately the cartoon shows the message and passion of musicians for their work. What a gorgeous music score. Indeed, a very correct approach and the profession of the protagonist was chosen very precisely.
3. Adbuster Magazine, provocative posters like ABSOLUTE, OCCUPY WALL STREET etc
Founded in Vancouver, Canada in 1989, the non-profit Adbusters Media Foundation has a fierce anti-consumer stance and is committed to protecting the environment. According to the statement, the organization's efforts are aimed at awakening "a global network of artists, activists, writers, students, educators and entrepreneurs who want to promote a new movement of social activists in the information age." Design plays a key role in the manifestation of an organization. And the implementation of ideas is carried out with the help of the Adbusters magazine, which openly opposes capitalism and mercantilism. The principle of the magazine's operation was named "Culture jamming". On its own pages, as well as through publications in other countries, Adbusters challenges and tries to change public opinion about the status quo. Parodies, satire and other active activities are used.
4. Project "AIEL" by kazakh novice artist Aya Shalkar
Domestic violence, victim blaming, discrimination and sexism are what Kazakhstan women face in the 21st century. AIEL is an art project from a series of videos by artist Aya Shalkar dedicated to these issues. With the help of AR technology (augmented reality - Ed.), Aya used traditional elements of Kazakh culture in her video performances.
Women occupy only 22% of all seats in the Kazakh Parliament, and for the first time in the history of the country, a woman took the post of akim of the region only in 2020. Most of the people of Kazakhstan believe that women should not participate in economic and political discussions, they have no place in power. The rest of the spheres are also distributed by gender: men are widely represented in the industry, and women represent the public sector and the service sector.
Every year in Kazakhstan, an average of 400 women die as a result of domestic violence. According to statistics, in the regions, every third woman became violent from a partner. In 2017, domestic violence in Kazakhstan was transferred to the section of administrative violations, and so far only a small part of them reaches the police.
A huge number of cases of violence against women are not publicized and do not reach the police. Victims of violence who find the courage to talk about their stories are often exposed to video blaming by the community. They are forced to rip off personalities for fear of bullying. Kazakhstan ranks seventh in the world in terms of the number of suicides - many of these deaths are due to sexual violence.
There are many traditions in Kazakhstan based on the oppression of women, which are often associated with marriage. For example, a bride can become a slave in a new family, and traditions forbid her to contradict this order. In some regions of the country, bride kidnapping is still practiced: the girl is forcibly forced to marry the kidnapper. If she doesn't, her parents will be disgraced.
In the eyes of traditional Kazakh society, the ideal girl is gentle, obedient and modest, family-focused and always in the kitchen. Women in Kazakhstan have been oppressed and continue to be oppressed for their determination, strong character and unwillingness to fit into the framework. In the 21st century, women in Kazakhstan are not free from sexist gender roles imposed by society.
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