Independent Project
The characters for animation are musician(Character A) and non-musician(Character B). These are not real people drawing, these are cartoon meaningful animations. To prevent discrimination they will be just made using one colour - black one. The colour represents seriousness and elegance. To show the difference between two extremely different characters the idea came to create different shapes of head: triangle for non musician, character B, as a pyramid of a finance and technical mind, and square for musician, character A, as a box of imagination / notes / music / inspiration. Musicians always perform on stage and must look accordingly. This is a suit, this is a butterfly, this is a classic stage outfit. Therefore, it was decided to add a little charm to the character A via butterfly. In parallel, to add sophistication to the character B, the tie was included in the design to better convey the atmosphere of the humanist and technologist. Different colors were also chosen for the background to convey the atmosphere and mood of each character and their life. Character A got - light red (theatre, opera, classical music) and Character B - light blue (calmness, routine, life).
Character A represents a student-musician in a music school. Character B represents the average student in a government school, non musician. The routine of character A differs from character B in that he not only receives a school education, but also practices music in parallel. A musician takes twice as long to study as an ordinary student, it takes 8-10 hours of music practice a day. The frame will show two storylines at the same time, which will be paused in turn.
Story 1. Characters A and B return from school at the same time. While character B relaxes and goes outside with friends, character A must improve his technical skills and memorize new compositions.
Story 2. Characters A and B return from work at the same time. While character B is relaxing in front of the TV, character A is forced to practice again to become a soloist among his colleagues.
Story 3. Character B presents the project to the clients and reads the notes from the notebook. At the same time, character A stands on the stage, plays the violin and he is nervous because not only a thousand people are looking at him, but he should also be focused, since the musical notes of forty pages are in his mind, memorised.
External project
In search of information or goods of interest, a user in a couple of hours sometimes manages to view more than a dozen sites, and only a few web pages manage to keep the client's attention, somehow be remembered and, possibly, make him/her return to the website / company again. A web design should reflect the concept of an enterprise or company, meet the expectations of users, and also bring in truthful information that will reflect the message of the company. The brand represents luxury, comfort, value, support, quality, as well as coziness and comfort that are associated with home and family. Thus, it is very important to transform “The Hergott: Advisory Group” website design into a special space of comfort and coziness.
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