GDC, Week 3, 10 Research Reviews
- Kali
- May 9, 2020
- 7 min read
In the world there are so many designers of completely different countries, nationalities, values, visions, cultures, styles. There are not enough pages to list designers - artists, their work, direction and merit. But one thing I can do :
Go through the works that I liked the most from the list that was given to us, which is called Graphic Design Practice Map.
Christen Meindertsma, "PIG 05049"
Have you ever wondered how many things can be created from just one thing?
It is very interesting to watch how Kristen sees the world a little from her other side. The Artist from Netherlands always tries look at things deeply and see something new inside. That how was created the book "PIG 05049".
Only one thing. Only one thing thanks to which we can invent so many things! From food to aluminum. In the book, she talks in detail about each part of the body and its direction. And how each part of the body relates to the manufacture of something.
The book won the Dutch Design Award in 2008 and the Index Award in 2009 in the Play category.
Craig Oldham, "In Loving Memory of Work"
I have not yet seen a book that is so full of passion for one subject. This is a surprisingly well thought out, exciting and refreshingly informed book documenting the strike of British miners between 1984 and 1985. Each page is filled with history, and the subsequent ones are even better, more interesting and exciting with more passion. As Craig himself said "Design is a middle class specialization, But it depends on us, the designers, how we can create things that truly inspire us. Rather, even this book is a message and inspiration to young designers." Words about the book, Craig Oldham :
"In Loving Memory of Work is about the collective creativity of working class people, people who dealt with their experiences and struggle creatively as a means of expression, and that's a vital part of this particular period of history, and of humanity."
Amenesty Internation by Walker, "It's not Happening Here, But it's Happening Now"
An ambitious advertising campaign in Switzerland with 200 posters hung in public places. It seems that the posters were not created at all, because the idea of this project is to focus all the attention on the places where the posters will hang. Edited posters showing all the global and global problems of our society that Amnesty International is currently facing, including torture, human rights violations, unfair detention and child soldiers. Problems that you need to pay attention to and which most often pass by your ears. So, Amnesty International Company has found a very powerful tool to promote their business, based on the fact that people are easier to perceive information and its importance in their area of residence.
Candy Chang, "Before I Die"
The project was created by Candy Chang, which in turn experienced the loss of a loved one and from hopelessness simply took the material from the blackboard and left it for neighbors and passersby who in turn filled it by the next day. Time passed and the wall grew. So much so that now there are more than 5,000 such walls in the world and they are in 75 countries.
I myself came across this project live about two years ago when I was in Kazakhstan. This project inspired me very much, but also made me think about many things in my life. Perhaps that is why I dared to move to another country, Malaysia alone, because at the time I wrote on the wall "Become independent and make them a person with a capital letter." Of course, this is a very strong project that will make many people think.
Kazakhstan, Astana, Nurzhol Boulevard.
FCB Inferno, "This Girl Can"
"Girl's Power" Have you ever heard this phrase? I heard her quite often in my surroundings. This is not something feminist in my opinion. This is a reminder that we girls and women are not alone. Not each of us can say it out loud, but at least everyone should know and be aware of it. Why do we play sports? Because we like it. The campaign wanted to show that there is another way how to increase the desire of women to play sports and they proved it, because after the launch of the 90 second video clip, the gender gap between the number of men and women who regularly engage in active activities, decreased from 1.79 to 1.55 m.
After this, the campaign launched a new film, where the age category was already up to 60 years old. “Don't be damned.”
Someone, "Big Eyes"
Visual Support Advertising Agency based in Victoria, London. The new agency is the brainchild of Martin Galton and Oliver Lewis-Barclays and is called BigEyes because of the visual approach to advertising. Since the eye is easy to improve and modify, the branding of the company always changes and becomes more interesting with each new graphic, digital sculpture created by F. F. Sculptutura reminiscent of the muscles of the eyes that narrow and straighten, a very unusual vision of one object - the eyes. We want to do work that you can “look in the eyes” - work that is the right combination of truthful.
“We want to make visually exciting work, but also honest representations of the brands we are helping communicate. We want to make work you can ‘look in the eye’ — work that is the right mix of truthful and interesting.”
— Martin Galton, creative director, BigEyes
Experimental Jetset, "Whitney Graphic Identify"
Sometimes it happens that a miracle can be created from one letter. How it did the Dutch graphics studio Experimental Jetset for the new Logo for the Whitney Museum of American Art in New York. As a slender W that relates to the Whitney at the same time can be changed to respond to its setting.
"Responsive W" That's how it calls.
A metaphor which is a flexible line in the letter W. Which is also a pulse and a heartbeat, as designers say. Such lines for the letter W alone can be considered as borders, arrows, connections, columns.
Kate Dawkins, "Kin Addidas Lab"
Adidas is the first innovative event where all the new products of the brand are demonstrated with new technologies and developments. The colossal expansion of boundaries that Addidas has maintained throughout its history. This was emphasized and highlighted in this very event where Kate took part by joining the CIN team. This is the first football innovation event to take place in the UEFA Champions League final.
First “The Track” was an experience in real-time data visualization. It tests the attributes of football on the Astroturf 15 meter track, measuring speed and skill in three competitions. Thus, each participant could track their results from every three trials.
The next new Addidas technology that was presented at the event was “Smart Ball Wall”, which gave participants the opportunity to test it there. The device was designed to improve technology, power, rotation and accuracy using an automated training system that transmitted information to the player through the application on his smartphone.
Technology equals very quickly and the design does not stand still with it. The event and each digital fixture corresponds to development.
Moving Brands, "WEARE"
2008, London. Creative agency Moving Brands has allowed consumers to participate in the creation of designer clothes. Moving Brands created not only a fashion brand, but also a new design technology and a way to create clothes that customers and users themselves can create. All you need to go to their website and attach a photo in the gallery to your order. Weare's philosophy is very simple and interesting at the same time. Every consumer can and every consumer needs to take part in fashion. After all, all the same, clothes and fashion are for people. Weare First Product - Weare Scarf The limited edition collector's handkerchief was available online at Moving Brands or at select designer stores in London during December and January 2008. Of course, in our time there are a lot of design companies that at one time picked up this idea and to this day people have the opportunity to create an original, no, individual design that everyone will appreciate.
Droga5, "Decode Jay Z"
In 2010, Jay-Z was preparing to release his 'Decoded' memoirs, and the Bing search engine needed a new young audience. Droga5 agency managed to combine these two facts into a vibrant campaign to promote both books and search engines. The team arranged a quest: placed excerpts from memoirs in iconic locations for the rapper. Users had to find the pages and put them in a whole book. As a result of the project, the number of visits to Bing over the month increased by 11.7%, and the Jay-Z book lasted 19 weeks on the bestseller list. The campaign has become part of pop culture: not only many entertainment publications have written about it, but also other celebrities have paid attention to the quest.
One sultry summer morning, two young people came into the Manhattan office of Droga5 advertising agency. With a mixture of anxiety and excitement, knowing that it would be a landmark day, they went up to their office. Agency creative director David Droga and CEO Andrew Essex were about to persuade John Menaley, manager and partner Chris Carter (better known as Jay-Z) and Microsoft senior vice president of online products Yusuf Mehdi to enter into a mutually beneficial partnership to promote Decoded - biography and rapper's memoirs. For the young agency, which in 2010 was Droga5, this is an ambitious step, but very risky. For several months now, the agency has been puzzling over the solution of two diametrically opposite tasks: how to develop a marketing campaign for a book and at the same time arrange advertising for Bing, a search engine from Microsoft? The creative director came up with an original and fresh idea in all respects: to come up with a global interactive quest like the game "junk hunter is on the hunt." A few months before the presentation of the book in the most unexpected places (on billboards, bus stops, cars, clothes, and even at the bottom of the pool), it was supposed to place prints of all its pages. Using Bing, players from all over the world would get another hint about where the next page is located, look for it and finally “unlock” it.
Thus, they would like to create a book with their own hands in the real and in the virtual world, simultaneously receiving various awards.
Citations :
Christen Meindertsma, 2007, Julie Joliat. Available from : https://christienmeindertsma.com/PIG-05049
One of the finest books we've seen, Craig Oldham's homage to the miners' strike, 2015, March 20, Liv Siddall. Available from :
IT’S NOT HAPPENING HERE, BUT IT IS HAPPENING NOW, BRAND AMNESTY INTERNATIONAL / MADE BY WALKER, 2016, October 11, Stin Francer Holm. Available from :
Viral ‘Before I Die’ Art Project Helps Bring Healing to Ferguson, 2014, August 25, Sarah Cascone. Available from :
Before I die, 2011. Available from :
This Girl Can, 2014, October. Available from :
Big Eyes, 2013, May 22. Available from : https://identitydesigned.com/bigeyes/
Whitney Graphic Identify by Experimental Jetset, 2013, May 21, Amy Frearson. Available from :
Kate Dawkins, Kin Addidas Lab. Available from :
Weare Fashion Label by Moving Brands, 2008, January 20, Marcus Fairs. Available from :
Inside Jay-Z’s Launch of “Decoded” With Droga5, Bing, 2010, November 24, Tyler Gray. Available from :
Comments