Fashion Revolution. This is the TOPIC
- Kali
- May 2, 2020
- 3 min read
Watch it first, please.
There is such a thing as "fast fashion." A bit of Wikipedia: Fast fashion is a term used by fashion retailers to express a quick update of the brand’s assortment several times a season. The emphasis is on optimizing certain aspects of the supply chain so that these trends are developed and manufactured quickly and inexpensively, which allows the main consumer to buy the latest fashionable clothing items at a lower price. This fast-paced, affordable manufacturing philosophy is used by large retailers such as H & M, Zara, Peacocks and Topshop.
This trend has evolved from a concept where the driving force is the product, which is based on the “quick response” production model developed in the USA in the 1980s. Zara was at the forefront of this fashion retail revolution and their brand became almost synonymous with the term, but there were other retailers who worked with this concept before it gained popularity, for example, Benetton.
Fast fashion is also associated with one-time fashion because it delivers a designer product to the mass market at relatively low prices. The concept of "Slow Fashion" emerged as a counterweight to "Fast Fashion", blaming it for pollution (both in the production of clothing and in the decay of synthetic fabrics), the low quality of the product, emphasizing very brief trends in the classical style. Fast fashion is also criticized for poor working conditions in developing countries.
For a clearer understanding of the problem, I recommend watching the film “The Real Price of Fashion”. There, the truth about the dangers of cheap clothing is shown in plain language. The fact is that the policies of such as brands - low price. How to achieve it? Only cheap consumables and low pay. And where does quality come from?
And here is the problem. We are sponsors of this oppression, slavery and suffering, every time we buy a cheap thing. We gave money for a blouse that can "live" a maximum of two years - this business is booming. This is a small financial support for a huge mechanism based on inhuman labor, separation from loved ones, diseases, hunger, fear for the future. Looked at the tag? Have you seen Made in Bangladesh? Probably better than China? No matter how. In 2012, a fire broke out in a garment factory in Dhaka, the capital of Bangladesh. The nine-story building was in terrible condition, with cracks in the walls ... Workers saw this and repeatedly expressed fears to the authorities. Those, in turn, did not react to this at all, and what happened was to happen sooner or later. The building collapsed, people fell to escape, someone fell under the rubble. At least 117 people died, at least 200 more were injured. This will later be called the deadliest accident in Bangladesh’s industrial history.
So maybe that’s enough? Can we overcome such companies and make them think about corporate and social responsibility?
Your voice can change everything. Since Fashion Revolution started, people from all over the world have used their voice and their power to tell brands that things must change. And it’s working. The industry is starting to change. More brands are being open about where their clothes are made. More manufacturers are making their factories safer. More producers are being seen and heard.
Citations :
Fast fashion, 2015. Retrieved from :
Fashion Revolution, 2019. Retrieved from :
The True Cost, 2015. Retrieved from :
FASHION REVOLUTION DAY 2015, 2015, April 24. Retrieved from :
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